January 21, 2016

Cute Overload

Maybe you don't follow the happenings in the animal digital imaging landscape ... if so, you missed the announcement that Cute Overload shut down earlier this week (click here).

I had a soft spot for Cute Overload ... they started their endeavor a few months before I fired up this blog. I watched them rocket into the stratosphere. I watched them plateau. I watched them achieve a soft landing earlier this week. Too much competition, too few ad dollars to pay enough to keep moving forward.

Sound familiar? You have more competition. You have to deal with Amazon. And it's hard to get customers to spend more. That's why I will be focusing a lot of effort on Customer Acquisition activities. That's why I will be focusing a lot of effort on Merchandise Productivity. That's why, for catalogers, I crafted the Catalog Thesis. I have to change my content, in an effort to help you. It makes no sense to talk about fairy tales that do not help your business move into the future.

Ultimately, we all have to evolve and change. We don't want to end up like Cute Overload, do we? 

Take a moment, and think about what you are going to do different in 2016.