December 15, 2015

Map It!! Impact of Weather on Sales

This map is for a business that analyzed the impact of the "Polar Vortex" a couple of years ago. Results were mixed - red = gains, blue = losses. The map shows no weather impact whatsoever.

Remember the "Polar Vortex"? Folks said that it was so cold that it impacted shopping. Or it was so cold that it helped shopping. Either way, you could use the "Polar Vortex" as an excuse or as a blessing.

You have the data to prove whether "weather" impacts your business or not. In particular, this December, you have a test/control group. West of the Rockies, weather has been warm and cold, wet in areas, dry in other areas. East of the Mississippi - warm!

So map your results vs. last year. It's simple! Just map the results. You'll know within minutes what impact weather has on your business.

P.S.: Don't have the software to run this analysis? I'll run it for you ... $499 today only ... take advantage!