May 14, 2015

Macy's: #OhBoy

Macy's falls sort of expectations (click here).

Macy's blames tourists, port labor strife, and a cold winter (click here).

Quarterly comp store sales declined - that fact is buried here, amid more praise.

Do what is right for your business. 

The omnichannel movement, spearheaded by Macy's, a company that calls itself "America's Omnichannel Store", is not leading to riches. In fact, the poster child for the movement is experiencing comp store sales declines. Is that what you want to emulate?