Two things that need to be pointed out (click here):
- The article header says "amid strong sales" ... then the author buries at the bottom of the article the fact that retail comps were -1.3% (i.e. the opposite of strong). Though to be fair, currency changes do impact business.
- The ad agency running the "disconnect from mobile" campaign then encourages users to use mobile to share their "disconnect from mobile" experience with their friends.