January 15, 2015

New Subs and Unsubs

In case you haven't noticed, I am in the process of running a three month long test here on this blog.

In much of November / December, I shifted the focus to retail, and to omnichannel.

In January, I am working through a fictional company (Hippoman's Big And Tall), and will continue to do so for another few weeks.

Here's what happens when I conduct experiments.

  1. New subs double or triple.
  2. Unsubs double or triple.
  3. The increased buzz/velocity results in more subs.
I'd like your feedback.

What, in your opinion, is the appropriate cadence of content? Should I have themes, and if I do have themes, should I go all-in for a month, or should I intersperse the content with other content? Finally, what should the other content be?

Tell me what you think.