In much of November / December, I shifted the focus to retail, and to omnichannel.
In January, I am working through a fictional company (Hippoman's Big And Tall), and will continue to do so for another few weeks.
Here's what happens when I conduct experiments.
- New subs double or triple.
- Unsubs double or triple.
- The increased buzz/velocity results in more subs.
I'd like your feedback.
What, in your opinion, is the appropriate cadence of content? Should I have themes, and if I do have themes, should I go all-in for a month, or should I intersperse the content with other content? Finally, what should the other content be?
Tell me what you think.