The authoring organization praises Gap and rips on Tiffany. But what about five-year sales trends?
- Gap's Compound Annual Growth Rate, 2009 - 2013 = 3%.
- Tiffany's Compound Annual Growth Rate, 2009 - 2013 = 10%.
Tiffany, doing a bad omnichannel job, is growing 3x faster than Gap, a brand lauded as an omnichannel success story.
The authoring organization praises Wal-Mart, comparing it favorably to Amazon in e-commerce growth. But what about five-year sales trends?
- Wal-Mart = +4%.
- Amazon = +32%.
Both metrics can easily be calculated after reading annual reports.
There are two trends. We're ignoring the second trend.
- Growth via channel alignment.
- Growth via merchandise customers want at a price customers want to pay.