Have you had a chance to watch this video (click here)?
What does bread and butter have to do with your business? EVERYTHING!!
Do me a favor. Go take a walk through your merchandising department, and identify the one person who possesses this level of passion. Once identified, give that person an opportunity to represent your brand.
Think carefully how the message in the video, about bread and butter for crying out loud, compares with the message you see below.