Posts

Commerce Nightmares: Sales vs. Profit

Commerce Nightmares: Sales Forecasting

Kitchen Nightmares

The Omnichannel Index

More On Amazon And Inexpensive Products

Summer ... And Visits

Measuring Incorrectly

They Don't Use The Website Much, Do They?

They Visit, They Don't Buy Anything

Segments That Do Not Convert

An Average Customer

Measuring Conversion - We Mess It Up All The Time

Omnichannel Customer Behavior

Webrooming Nonsense

An Open Letter To Catalog CEOs From Don Libey

Dear Catalog CEOs: Who's On Your Side?

Channel Differences

The Leaking Profit Bucket

Take The Great Catalog Marketing Quiz!

Decay Rate