February 25, 2014

The Message

Take a look at this image ... see if you can count how many sale signs appear just in this one image.

Yes, you're right, there's more than twenty (20) red sale signs in this one image alone. Imagine being part of the visual merchandising team ... the #omnichannel color palette includes, well, um, uh, Red!

What about this business?

Think of the size of the audience that prefers merchandise within a Sears store.

Think of the size of the audience that prefers merchandise within an Anime World store.

Obviously, discounting is not required to draw a profitable audience, is it?

Think of the #omnichannel message you're sending to the customer ... what do 20+ red signs in a narrow field of vision communicate?