Yes, you're right, there's more than twenty (20) red sale signs in this one image alone. Imagine being part of the visual merchandising team ... the #omnichannel color palette includes, well, um, uh, Red!
What about this business?
Think of the size of the audience that prefers merchandise within a Sears store.
Think of the size of the audience that prefers merchandise within an Anime World store.
Obviously, discounting is not required to draw a profitable audience, is it?
Think of the #omnichannel message you're sending to the customer ... what do 20+ red signs in a narrow field of vision communicate?