One Kings Lane


Video of My Presentation at Email Evolved, Stockholm

Dear Catalog CEOs: Statistical Significance

Stop Marketing To Seasonal Buyers!

10% Pre-Tax Profit Absent of Customer Loyalty?

Tablets - Mobile

Dear Catalog CEOs: Profit Sources

But The New Channel Adds New Customers, Right?

Incremental Value: Show Me How To Do It!!

Incremental Value

Judy, Jennifer, Jasmine, Newspapers

Dear Catalog CEOs: Attribution Revisited

Gliebers Dresses: The App Economy

Do You Have A Problem Looking For A Solution?

Your Opinion Wanted: Attribution

Setting Up Your Bonus Structure For 2013


Dear Catalog CEOs: Carryover Product

Jasmine and the Direct Marketing Success Pyramid