Kevin Hillstrom: MineThatData: Hennes and Mauritz: No E-Commerce Website In The United States

September 27, 2012

Hennes and Mauritz: No E-Commerce Website In The United States

There are folks (researchers, trade journalists, vendors, consultants) who tell you that you must be "omnichannel", or you are "dead".

Then we have Hennes and Mauritz. Visit their website for a moment ... go ahead, I'll wait ... click here.

Welcome back!

No e-commerce.

And yet, somehow, miraculously, they still manage to sell an embarrassingly large amount of merchandise in-stores (250 stores in the US ... something like $8,000,000 sales per store per year, +/-).

How could this business open stores in the US and experience a modicum of success and not follow the multi-channel or omnichannel blueprint experts demand of us (no e-commerce, much less m-commerce).

Discuss.

1 comment:

Sushi Chanrai2:50 AM
They're just late to the party..that's all

http://www.internetretailer.com/2012/09/27/hm-delays-its-us-e-commerce-launch-summer-2013
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Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

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