Courtesy of the folks at Amazon.com, you can now get Hillstrom's Personas in print or via Kindle!
Click here to purchase via print, Amazon.com, $14.95 for the color text.
Click here to purchase via Kindle, $4.95, and begin reading immediately.
You want a copy of the print version. It's important to have something in your hand to take to a meeting. It's important to have a response when the CEO says to you "I think we need a Twitter strategy" or "I think Direct Mail is the answer to our problems".