January 03, 2012

Merchandise Forensics

When you purchase a copy of "Hillstrom's 2012 Preview" (print click here, kindle click here), you are introduced to a topic called "Merchandise Forensics".  The booklet represents the only place where we'll cover the topic of Merchandise Forensics.


When you think of Merchandise Forensics, you think of three important concepts.
  1. The critical role that "winning products" play in the growth of your business.
  2. The importance of various items to "promote themselves" from marginal status to "winning products" status.
  3. The critical importance of new products.  If you think about new products in the same way you think about new customers, you're suddenly liberated to grow your business in new ways!
In the booklet, you'll get access to a spreadsheet that allows you to think about how these three concepts relate to your business.

I think that's worth $9.95 via print, or $3.95 via Kindle, don't you?