Posts

Dear Catalog CEOs: Chicos And Three Key Customer Trends

Dear Catalog CEOs: How Customers Find Out About Products

Dear Catalog CEOs: Do All These Channels Matter?

Analytics Sunday: Segmentation

Measuring Marketing Campaigns That Fail To Engage The Customer

Forecast Forensics + Digital Profiles: Converting Factors

Forecast Forensics + Digital Profiles: Creation Via Factor Analysis

Forecast Forensics + Digital Profiles: A Marriage Made In Heaven!

Dear Catalog CEOs: Channel Trends

Analytics Sunday: United Or Divided

Borders, Debt, Multichannel Marketing

Forecast Forensics: Are Channels Complimentary?

Marketing Campaign Performance: Kevin, Are You An Idiot?

Multichannel Forensics & E-Mail Marketing

Dear Catalog CEOs: 3+3=4

Penney / Search Fluff-Up: Is Marketing Bankrupt?

Analytics Sunday: Which System Do You Run?