December 05, 2010

Dear Catalog CEOs: More Groupon

Dear Catalog CEOs:

Remember, Groupon is a list brand, just like Abacus, Experian, Millard, Merit Direct, ALC, or anybody else you are working with.  They compete directly with your time-honored business partners.

It might be a good time to sit down with your list partners, and start thinking about what the future of "lists" looks like.  It's time, folks.