Why 0-3 months?
Almost all of my Multichannel Forensics projects indicate that this is the most important window in the development of a loyal customer.
- If the customer does not visit your website during this timeframe, you may be at risk for losing the customer.
- If the customer does visit your website on a periodic basis over this three month timeframe, then pay close attention to what the customer is doing ... is the customer visiting pages on the website that suggest the customer is moving closer to a loyal relationship?
Closely analyze the online behavior of this customer segment, and benchmark the behavior against prior years, to see if habits and behavior are changing.
0-3 month first time buyers are a critically important customer segment to track.