Posts

Dear Catalog CEOs: The Prospect Catalog

Fetzer's Footwear: Vision

Mobile Marketing: New Channel Preference

Mobile Marketing: Measuring Channel Shift

Dear Catalog CEOs: More Profit

Breaking News: Kevin Hillstrom Does Not Hate Catalog Marketing

Fetzer's Footwear: Testing

Mobile Marketing: Measuring Channel Shift

Mobile Marketing: Channel Shift

Dear Catalog CEOs: Hearts

Join Me Next Week At Two Great Conferences

Fetzer's Footwear: Returns and Allocation

Mobile Marketing: Lift

Mobile Marketing: Loyalists