November 25, 2008

Lands' End E-Mail Marketing Contact Strategy

I am frequently asked what the "right" level of e-mail integration coupled with contact strategy should be. Maybe you can take a peek Lands' End and their actual e-mail strategy into my e-mail inbox (I'm guessing they have multiple versions of e-mail campaigns, and even send them to different customers on different days), and decide for yourself. Is this good strategy? Or would you do something different?


October 15 =
Free Shipping ends today - shop the latest for Men

October 16 = $10 off Men's Sport Shirts: flannel, denim & more.

October 18 = Lands' End Shop @ Sears: ready for cold & snow head to toe.

October 20 = Boo who? Whoever misses the Free Shipping deadline.

October 23 = FREE SHIPPING (hurry) - Warm up & save on fleece blankets.

October 25 = Free Shipping, 2 days left & mix-match-men's savings.

October 27 = Free Shipping, last chance, all orders - click or treat!

October 30 = $10 off select outerwear - like these four favorites.

November 3 = Last day of Free Shipping! Plus, save on Kids' Squalls

November 7 = Free Shipping kicks off holiday shopping.

November 8 = Men's fall savings - subscribers get first click.

November 11 = Last day: Free Shipping to kick off holiday shopping

November 13 = Free Shipping ends soon. Men's No Iron Chinos, $29.50

November 15 = Hurry for Free Shipping & Men's in-season Overstocks

November 17 = Free Shipping ends today! Plus $50 off Lighthouse Luggage

November 19 = Free Shipping now - Outerwear Headquarters & more

November 22 = Hurry for Free Shipping! Save on Turtlenecks.

November 24 = What did St. Nick Pick? Shop today's amazing value

November 25 = Last day! Free Shipping sitewide

November 26 = FREE SHIPPING: Extra gravy for Thanksgiving Weekend (added 11/26 7:24am PST).

November 26 = Happy Thanksgiving - help us say thanks to military families. (added 11/27 5:27pm PST).

November 27 = FREE SHIPPING + 25% off Sherpa Fleece today only (added 11/27 5:28pm PST).

November 28 = Free Shipping + 25% off No Iron Dress Shirts; $10 off, just $29.50 - St. Nick Pick (added 11/28 12:14pm).

November 29 = Free Shipping + 25% off Kids' Squall Parkas - save $20 today, now $49.50. (added 11/29 9:45am).

November 30 = FREE SHIPPING + Up to 30% off Windfall Squall jackets: save $20 - $40. St. Nick's Pick! (added 11/30 9:40am).

December 1 = WOW! FREE SHIPPING + 35% off our famous Down Vest. $19 today only!

December 2 = FREE SHIPPING + 30% off Weatherly Jackets: $39.50 today only

December 3 = Last Day for Free Shipping! Any size order.