October 24, 2008

Cape Cod: Home Of Catalog Crazies

Just a few hours south of Boston, we find a quaint little world known as Cape Cod.

Hillstrom's Zip Code Forensics suggest that this corner of the world is home to some of the most productive catalog customers in the United States. With limited retail options and a less hectic lifestyle, catalog marketing is perfectly suited to individuals who choose to live in this area.

This is our opportunity. We identify areas where customers have specific marketing preferences, then we capitalize on those areas. When we have actual customer data, we leverage that. When we are mining prospects, we use Zip Code Forensics or internally built zip models to improve productivity.

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