July 08, 2008

Simple Tip: Customer Value By Day Of Week

Those of you who enjoy measuring long-term value might want to research customer behavior according to the day of week the customer purchases from your brand.

Retail customers purchasing on Saturday or Sunday have different future value than customers who purchase on a weekday afternoon or evening.

Online customers purchasing early in the week have different future value than customers who purchase evenings or weekends.

Catalog customers who buy during the in-home week have different future value than customers who buy two months after a catalog was mailed.

Those of you who analyze online visitation behavior will observe unique trends, based on the day/time the user visits your website.

Give it a try!

2 comments:

  1. thanks Kevin,
    ?you are saying that time of purchase has a relationship to future value. Is that right? who would have thought eh? I'm a newbie but find that a v interesting
    insight.
    regards
    aka
    sitetrackingforum.com

    ReplyDelete
  2. That's what I am saying!

    ReplyDelete