June 02, 2008

Is Your Business Down 42%?

When you're lamenting the fact that your business is down 5% or 12% or 20%, be glad you aren't working in the Recreational Vehicle industry, with industry-wide sales expected to be down 42% this year.

Ok marketers, what do you do when your industry is ravaged by the price of gasoline? How would you take care of your employees, how would you devise a plan for the long-term health of our business?