Posts

Response From Catalog Choice: Marketing Strategy

Catalog Choice: You Decide What Gets In ... Except When They Market Catalog Choice Webinars To You?

Does This Work?

Paid Search And Catalogs

Mistakes Happen

E-Mail Marketing Gurus: Your Thoughts On Williams Sonoma

Matchback Bias

Geek Alert!! Channel Preference And The Hyperbolic Tangent Function

Audience Development: Here's A Mistake I Made

E-Mail Marketing And Customers Who Return A Lot Of Merchandise

New Catalog Marketing Blog From Belardi / Ostroy

Attention Catalogers: Co-Ops (Abacus) And Matchbacks

Effective Use Of Your Database

Rebuild Your Database Marketing Department: Wrap-Up

Rebuild Your Database Marketing Department: Org Structure

Executive Comments From Leading Brands

What Is Most Important In Web Analytics?

Rebuild Your Database Marketing Department: KPIs And People

Rebuild Your Database Marketing Department: Part 7 (Salary Information Included)

Rebuild Your Database Marketing Department: Part 6

Rebuild Your Database Marketing Department: Part 5

Rebuild Your Database Marketing Department: Part 4

Rebuild Your Database Marketing Department: Part 3

Rebuild Your Database Marketing Department: Part 2

Rebuild Your Database Marketing Department: Part 1

Rebuilding Your Database Marketing Department

Audience Development

More On Giving Away Books Before They Are Available To The Public

Does Giving Away A Draft Copy Of A Book Help You Sell More Books?

Social Media, Competitive Intelligence, And Web Analytics

Great Moments In Database Marketing #1: Incremental Value

Great Moments In Database Marketing #2: Multichannel Forensics

Is Your Business Down 42%?

Great Moments In Database Marketing #3: Micro-Channels