March 25, 2008

Saks Fifth Avenue Video Catalog: Fashion In Action

Some retailers see the internet as a modern version of television. Saks Fifth Avenue debuted a video catalog, called "Fashion in Action".

One might envision how Saks or other retailers will morph their websites into entertainment/media divisions. For retailers, e-commerce may not represent the future of the internet.

Catalogers: Third parties and the USPS are crimping our ability to market via paper. Nobody is stopping the catalog industry from experimenting in this fashion.

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