February 15, 2008

Sour Business, Catalog Prospecting, And E-Mail

More struggles for Lillian Vernon, Sharper Image, Red Envelope, and Flax Art & Design.

A significant downturn in catalog prospecting performance (for some) is coupled with last year's postage increases, causing problems.

This is a really good time to test all possible online and e-mail marketing opportunities. For e-mail marketers and vendors, this is your opportunity to shine. We need e-mail productivity to double or triple in order to begin to reduce catalog mailings and protect jobs. Is this type of improvement possible?