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The Nordstrom Piano

Books You've Purchased

Diminishing Returns, The Square Root Rule and Peak Profit

Gift Wrapping At Amazon.com

A Record Cyber Monday!

Who Benefits From Flawed Matchback Analyses?

Three Types Of Catalog Buyers, And Profitability

More RSS Feeds Posted On The MineThatData Blog

Organic Demand

A Veritable Harvest Of Information

Cyber Monday: Whoopie!

Theoretical Catalog Circulation And E-Mail Question

Fast Forwarding

Offer Your Suggestions, And You Might Win A Free Book On Multichannel Forensics

Hologram Marketing On The Horizon

Co-Ops, E-Mail Targeting, and Modified RFM

Emphasizing New Product In Modified RFM E-Mail Targeting

More On Modified RFM For E-Mail Targeting

Modified RFM For E-Mail Targeting

Yea, but ...