November 16, 2006

The End of E-Commerce / Dell

Dell's announcement (see update at the bottom of this link) that they will have a virtual store in Second Life (a virtual reality environment) has far-reaching ramifications for all of us in the catalog/online space.

It was just a decade ago that various catalogers began dipping their toes in e-commerce. I recall being at Eddie Bauer, in 1996, listening to my Vice President joke with our Online Marketing Manager about generating maybe $750 of sales a day, while the catalog channel drove a million dollars a day, and our stores sold four million dollars of merchandise a day. Ten years ago, it was hard to fathom what e-commerce would become.

In much the same way, this announcement begins the shift away from e-commerce, to "v-commerce", or virtual reality commerce. The fact that somebody can configure their own PC in a virtual reality environment, and then have it shipped to one's home, changes online retailing.

This has ramifications for the online marketing folks working in companies today. You are the direct-to-consumer arm of your business now, you have taken that responsibility from catalog folks. Be certain to watch the developments of "v-commerce", and make sure your skills are sharp in this arena, so that you don't become "old school" in five to ten years. Don't repeat the mistakes that so many catalog marketers made in the past decade.

3 comments:

  1. But you can aswell pay absorption to replica watches the jewelry.You can not acquisition cheaper adornment than actuality and it's a acceptable abstraction to buy one to your adherent or wife.How does this archetypal set itself abreast from the others aural the Swiss watch trade? Every moment of every day cartier is captivated with 1 point - precision.For the reason that purpose,intended for louis vuitton replica lovely ladies to whom enjoys dark brown colouring along with buckskin tote,that they are inclined to invest in a great dark brown buckskin tote.Great dark brown buckskin tote will be additional ample in comparison with dark brown buckskin hobo tote.A huge number of great dark brown buckskin Replica bags are usually extravagance along with chanel replica you could find that dark brown buckskin patent tote inside lots of the popular buckskin tote merchants such as Station along with LV.priced clutches enable you to indicate moods,individuality,style & as a consequence condition.The other hardware including zipper andother things are also of finest quality.With replica louis vuitton all these qualities youfound cheap bags better than other brands bags because of prices whichare the main difference between them.handbag is not fordaily method because ladies must go for some parties.

    ReplyDelete

Note: Only a member of this blog may post a comment.

Best Marketers

Alright peeps, send me an email and tell me which vertical does the best job of marketing, causing you to spend more than you'd normally...